Penn National 的 theScore 将在安大略省快速启动

受监管的移动体育博彩于 4 月 4 日在加拿大安大略省首次亮相。频道检查表明，theScore Bet 至少在一个指标上取得了令人印象深刻的开端。

多伦多的一个广告牌宣传 theScore Bet。一位分析师表示，该公司正在那里获得相关移动应用下载量的一半。（图片：博彩论坛）

在今天给客户的一份报告中，摩根士丹利分析师 Thomas Allen 指出，在本月至今的基础上，theScore 在体育博彩移动应用程序下载方面拼凑出“非常强大的领先优势”，占这些下载量的 50%。

根据艾伦的说法， Super Group (NYSE:SGHC)旗下的 Legacy 和 Betway控制着第二和第三的位置，而 BetMGM 和 BetRivers 在加拿大人口最多的省份分别获得了 3% 的体育博彩应用程序下载量。Caesars Sportsbook 以 2% 的价格登记。

Penn National Gaming（纳斯达克股票代码：PENN）拥有 theScore。艾伦认为这家游戏公司的股票“同等权重”。

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仅仅因为投注者下载了体育博彩应用程序，这并不意味着他们会成为该运营商的付费客户。

Still, theScore’s strong start in its home market could be an encouraging sign for Penn National, which doled out $2 billion in cash and equity to acquire Score Media and Gaming last year. Though theScore bursting out of the gates in Ontario isn’t necessarily surprising, owing to the company’s superior brand recognition there, the downloads data could allay concerns Penn overpaid for the Canadian company. It also eases fears that the operator will struggle to attain strong market share.

We’re cautious on theScore’s Ontario launch where we see SCR struggling to achieve low-teens online sport betting share targets against aggressive competition that includes former gray market operators,” said Roth Capital analyst Edward Engel in a note out earlier this month.

theScore Bet is also available in Colorado, Indiana, Iowa, and New Jersey. Penn National, the largest regional casino operator, has other bases covered in Canada, as it owns an almost 7% equity stake in Australia’s PointsBet. That company also debuted in Ontario this month.

theScore Making Other Moves

theScore is making other moves to further leverage its brand in its home province and potentially attract more customers.

For example, the sportsbook operator said earlier this month it struck a 10-year deal with Major League Baseball’s (MLB) Toronto Blue Jays. While such agreements are commonplace in the US, this is the first of its kind in Canada.

“该交易授予 theScore Bet 独家全国营销权，涵盖所有游戏类别，包括体育博彩、赌场、在线赌场和梦幻体育。蓝鸟队和 theScore Bet 还计划在罗杰斯中心创建一个品牌、优质、一年 365 天的旗舰体育酒吧和餐厅，作为球迷的娱乐中心和目的地，”一份声明称。

财务条款未披露。

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